Traders to be supported while new hotel built

Plans are being put in place to minimise the impact on businesses and residents during construction of a new Premier Inn in Berwick.

Monday, 20th August 2018, 8:11 am
Bridge Street, Berwick Picture by Jane Coltman

Berwick Town Council has been working with representatives of Bridge Street traders on a promotional campaign to allay concerns about a drop in footfall.

Council project officer Julian Smith said: “The first aim of the campaign is to remind the public that Bridge Street trading is unaffected by building work and secondly to direct people on foot from Marygate to Bridge Street.”

Vinyl banners have been produced with funding from Whitbread, Premier Inn’s parent company, which are earmarked for barriers at Golden Square.

Signs have also been made to attach to street furniture to direct pedestrians down West Street and Hide Hill, while banners will be hung in vacant shop windows.

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The council has also prepared a temporary identity for Bridge Street, which has been welcomed by traders who are now considering the creation of a long-term brand.

The signage is ready to be deployed when work on the Premier Inn starts, expected to be early September.

Clerk Gareth Davies said: “It’s going to be a difficult time for traders and it isn’t going to be an appetising sight for people who see the building site as they come down Hide Hill but we want people to still visit the businesses on Bridge Street.”

The street received praise from Coun Karin Graham, who said: “There’s a brilliant bunch of shops and restaurants there now.”