Students have their say about Berwick’s future

Celebrity design consultant Wayne Hemingway has spoken of his delight at the public response to a survey about Berwick.

Monday, 11th March 2019, 8:05 am
Berwick Academy students fill in a survey about the town.

The survey, seeking people’s opinions about the town and how it should be marketed, closes on March 12.

“We have been delighted with the response to the survey,” said Wayne.

Wayne Hemingway at the Hemingway Design introductory meeting in Berwick. Picture by Jane Coltman

His firm, HemingwayDesign, is leading the place-branding project designed to shape the future of Berwick and grow its visitor offer.

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The project has been funded by the Welcome Visitor Project with a £304,000 grant from the Government’s Coastal Communities Fund.

“The findings from the survey are influential in shaping the direction of the project as we move into a development phase,” said Wayne. “Through the support and help of local partners we have not only received a great level of response but we have been able to target a number of key groups.

“As we think about the potential impact of the project on the future of Berwick it has been important that the town’s young people have their say and are given the opportunity to help shape their own futures.”

The Welcome Visitor Project and the Here for You Project, from Berwick Community Trust, spent a day with around 130 Year 10 pupils at Berwick Academy, letting them know what employment support is available for them and getting their ideas on how Berwick could improve.

Welcome Visitor Project officer, Jenna Shields, gave a talk about careers in tourism and the students put forward suggestions that would make Berwick more interesting to holidaymakers with teenagers. Students were given the opportunity to take part in the online survey, adding their views and ideas for the place-branding project.

Academy students will also be part of the Berwick Ambassadors initiative, due to be launched in April.

“If you haven’t completed the survey, please take this opportunity,” said Berwick Town Council clerk Gareth Davies.

You can access the brief survey online at and provide your views or pop into the TIC or Berwick Community Trust.