Seeking to capitalise on town’s uniqueness

Residents and visitors are being urged to get involved in helping to shape Berwick’s future.

Thursday, 14th February 2019, 09:18 am
Updated Wednesday, 13th February 2019, 11:21 am
Wayne Hemingway at the walkabout during the Hemingway Design introductory meeting in Berwick. Picture by Jane Coltman

Views on how Berwick should be promoted as an attractive place to live in, work or visit are wanted as part of a new place-branding project.

It is being led by celebrity designer Wayne Hemingway, who spoke to around 60 invited delegates from the business and tourism sector in the town hall last Wednesday.

Event organisers were delighted by the numbers who attended, their energy and commitment to the process.

Julien Lake, chief executive of the Berwick Community Development Trust, said: “I thought the day was a real success and hopefully an exciting sign of things to come.

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“From the Coastal Community Team’s perspective, it was exactly what we were hoping for and the first step in helping Berwick’s tourism economy to grow and deliver the benefits for Berwick residents that so many of us know are possible.”

Berwick Town Council clerk Gareth Davies added: “The adoption of bariberwick as a hashtag is a sign of genuine engagement by local people, and of the way this process can capture Berwick’s uniqueness.”

Wayne Hemingway agreed: “It was an uplifting start and the positivity in the room was infectious.

“We now need everyone to join in and this is where to start; use the link to add your voice. Spread the word!”

The project forms part of the Welcome Visitor Project and is funded thanks to a £304,000 grant from the Government’s Coastal Communities Fund.