How Game of Thrones and Friends are helping us choose our holidays

By Tim Hopkinson
Tuesday, 30 April, 2019, 10:40
Dubrovnik, Croatia

Holidaymakers are jetting off to holiday destinations because they have seen them on screen, according to a new survey.

The poll showed one in five of us has holidayed in a specific destination after seeing it featuring on TV or in a film, and wanting to visit.

But the trend of 'set jetting' appears to be well and truly in fashion this year with 60 per cent of respondents saying they have been inspired to choose their 2019 holiday destination based on seeing it on screen.

Men are more likely than women to be inspired by the big screen, and more than one in five people plan to visit at least three destinations they have seen on the screen this year.

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The research by Jet2holidays shows the massive influence of Game of Thrones, with five locations associated with the making the list of Set Jet destinations where we plan to holiday.

Graphic by Mark Hall

The top ten destinations people plan to visit due to it featuring on TV or film (including five destinations that feature in Game of Thrones) are:

New York: Famous for much-loved scenes in Home Alone 2, Friends, Sex and the City and You've Got Mail, to name but a few (24%)Croatia: Famous scenes are featured in Game of Thrones, and perhaps less known to some people, Mamma Mia 2 (20%)Iceland: Its rugged and beautiful landscape featured in Game of Thrones, Star Wars, Prometheus and Interstellar (19%)Greece: Famous for the Mamma Mia films which are filmed on the stunning Greek islands (17%).Rome: The Italian capital is famous for scenes filmed for Spectre, Oceans 12 and Gladiator (17%)Spain: Also a filming destination for Game of Thrones as well as Indiana Jones and the Last Crusade and Vicky Cristina Barcelona (13%)Malta: Another Game of Thrones destination with a stunning rugged coastline and rich history (12%)Prague: Where action-packed scenes in Mission Impossible and Casino Royale were filmed (12%)Paris: The city of romance but also the setting for the Da Vinci Code and Amelie (12%)Northern Ireland: The forests, mountains and moorlands around Northern Ireland transformed into the scenic backdrops for some of Game of Thrones’ most memorable moments (10%).