Proud moment for Susanne at launch of county's first tweed

Northumberland has its own tartan but, somewhat strangely, it has never had its own tweed.

Thursday, 17th March 2016, 09:30 am
Updated Wednesday, 16th March 2016, 09:38 am
Susanne Hume of the Northumberland Tweed Company

With the help of The Duchess of Northumberland, however, that entrepreneurial dream has come true for Susanna Hume.

She announced the launch of The Northumbrian Tweed at the Meet the Maker event in Hexham today.

As unbelievable as this may sound, for one of the UK’s counties renowned for its countryside, agriculture and hills, Northumberland has never before had its own tweed.

Officially registered and licensed by Susanne trading as The Northumbrian Tweed Company, this new fabric will be available in a range of products online and in various outlets across Northumberland.

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“I am really impressed by the finished Northumbrian Tweed, and wish Susanne the very best for her business venture, it deserves to do well,” said the Duchess.

Susanne, who lives near Etal, launched The Northumbrian Tweed Company a year ago, making and selling a number of products using off-the-shelf tweeds from the Cairngorm and Cheviot ranges.

While selling her items at The Alnwick Garden Christmas Market, it became apparent that there was a demand for a dedicated Northumbrian tweed. After completing detailed market research, Susanne ascertained 80 per cent of those surveyed would welcome a tweed specific to Northumberland.

She said: “I was absolutely staggered when I found out that our beautiful county didn’t have its own tweed. I have really enjoyed the process of creating and designing it.

“I am originally from the south of the county but when I moved to north Northumberland I fell in love with the rolling Cheviot Hills, and that is where my inspiration really came from.

“It has been a pleasure to create the fabric with the support of Her Grace, the Duchess of Northumberland, and to create something associated with the county, as well as putting the textiles industry on the map for Northumberland, is wonderful. I hope to work with the Duchess to extend the Northumbrian Tweed range, and it is with much excitement that I look forward to the future of my new company.”