An application to advertise a new business at former newspaper offices in Berwick has been approved.
The Berwick Advertiser and Berwickshire News moved out of the premises in Marygate in 2014, relocating to Berwick Workspace.
But the building has retained the names of both newspapers on the frontage.
A bid to replace the Berwickshire News lettering with Tweedmouth Dental Clinic in a similar style, while retaining the Berwick Advertiser wording, was approved by eight votes to one at North Northumberland Local Area Council.
The proposal had sparked objections from Berwick-upon-Tweed Civic Society and the Conservation Area Advisory Group.
The latter’s Marion Mead said the group was in favour of the building being brought back into use, but the signage is “too large and denoting another town”.
Coun Catherine Seymour, member for Berwick North, added that the mention of Tweedmouth is confusing.
However, the applicant’s agent said the sign has been designed to replicate what’s there and will leave the Berwick Advertiser wording.
Advertisement consent can only be refused on the basis of impact on amenity in terms of design, not content, and the impact on road safety.
Coun Jeff Watson said: “What else would the applicant put up but the name of the business? I don’t see how it’s confusing.”
But Coun Wendy Pattison, who voted against, said: “I don’t understand why the sign needs to come down, dentists don’t need to advertise.”