Passengers urged to use town hoppa bus
Residents and visitors to Berwick are being encouraged to make more use of the town's hoppa bus service.
The hail and ride bus, which operates a route between the holiday centre and Tweedmouth, currently costs Berwick Town Council about £15,000 a year.
It has produced a new promotional leaflet, with support from Berwick Holiday Park, and intends to market the bus to increase the number of people using it and make it more cost effective.
Councillor Ivor Dixon said: “We need to publicise the service as much as possible to get more people using it.”
He added: “It’s a much better leaflet with all the information anyone could need, including a timetable and details of all the interesting places they can visit at each stop.”
Mayor Hazel Bettison thanked Berwick Holiday Park for working in partnership with the town council on the project.
Councillor Paul Hodgson said: “The holiday park has a totally new ethos now. They are trying to encourage more people to come into the town and they’re prepared to put more money into supporting the town.
“I think there was a feeling in the past that the holiday park was more interested in keeping everybody on the park and using its facilities there but that’s not the case now.
“They want to make Berwick an attraction that people will want to come back to time and time again.”
A new white bus is operating the route between Wednesdays and Saturdays.
Adapt (North East) will pay up to £300 for new graphics to be displayed on the bus. The council is to approach the holiday centre to see if it wants to advertise.
A new four-day family ticket aimed at holidaymakers has also been introduced. The ticket, for two adults and two children costs £12.50, while a four-day adult ticket is availavle for £7.
The service runs at a set price of £1.50 for adults, 75p for children and is free to English concession card holders.
Its route is designed so it does not interfere with commercial bus operators. It is currently used by around 50 people per day.