Northumberland beaten by Cornwall for third year in a row
It was third time unlucky for Northumberland last night after losing out to Cornwall in the British Travel Awards again.
The county was once more in the running to be named the Best UK County/Holiday Destination, which is decided by a public vote.
But, as in 2014 and 2015, Northumberland took the silver, with 14 per cent of the vote, as Cornwall maintained its crown.
Yorkshire was in third place, while Pembrokeshire/Tenby and Devon had also been nominated.
The British Travel Awards are considered the benchmark for excellence when it comes to finding out who really is the best in the travel industry.
The campaign for Northumberland to become the Best UK County/Destination was led by Northumberland Tourism, in partnership with Active Northumberland, and they had believed this year would be third time lucky for Northumberland, after the county scooped Silver awards in 2014 and 2015, narrowly missing out to Cornwall on both occasions.
Earlier this year, Jude Leitch, director of Northumberland Tourism, said: “We are thrilled to once again be nominated in the British Travel Awards.
“Thanks to public support over the past two years, we were pleased to win Silver at the 2014 and 2015 British Travel Awards, but we’re keen to go one better this year and be crowned the Best UK Holiday County/Destination 2016.”
Unfortunately, the public support for Cornwall means the top spot has eluded Northumberland for the third time.