New technology in the frame

Exclusive new facial recognition technology has been introduced at Specsavers in Berwick to help the town's specs wearers select their new frames with confidence.

Wednesday, 3rd October 2018, 11:40 am
Updated Wednesday, 3rd October 2018, 11:42 am
Craig Bell, store director of Specsavers in Berwick.

Virtual try-on technology now allows customers in store to see how they look wearing glasses from every angle.

The so-called Frame Styler takes a scan of your face, analyses your face shape, examines your frame history and marries the results with the latest trends to help you find your perfect pair.

Craig Bell, store director at Specsavers in Berwick, said: “Our Frame Styler technology uses an image of the face to work out what styles are best suited to any face shape.

“One in five of us admit we struggle to know what suits us, and I’m sure we all appreciate a little reassurance before investing in a new pair of specs.

“This new technology is a fantastic addition to our services and customers are already lining up to try it out.”

Pop star and style icon Louise Redknapp helped launch the new Frame Styler alongside the new Specsavers Confidence scale – which revealed the average Brit’s confidence peaks at 30.

Louise says: “I’ve just recently started wearing glasses for reading and I was delighted because I think specs are super chic and can literally transform an outfit. But I have to admit, I was overwhelmed by the choice and confused about what suited me.

“For me, Frame Styler represents the future of shopping. I’m a mum-of-two – I don’t have time to spend hours trying things on! Frame Styler meant I had all the options right in front of me and could quickly create a shortlist of the frames I liked the most. It also meant I tried on styles and colours I previously would have never gone near in a million years – and guess what? I loved them all!”

For more information on Specsavers in Bewick, visit the store at 113 Marygate, call 01289 301 180 or visit