New sales director joins the board of Silvery Tweed Cereals

Berwick-based Silvery Tweed Cereals has appointed food industry specialist Mark Jackson to the board of directors.

Thursday, 11th April 2019, 10:00 am
Updated Wednesday, 10th April 2019, 14:04 pm
Mark Jackson of Silvery Tweed Cereals.

Mark joined Silvery Tweed this week as sales director, where he will be directly responsible for the company’s sales and NPD teams.

He will also be tasked with strengthening and developing customer relationships, maintaining the partnership approach that enables Silvery Tweed to consistently meet customer needs.

Mark’s background is in the bakery, fresh produce, meat and seafood industries, and he has worked with major food retailers and a number of global blue-chip manufacturers over his 30-year food industry career.

Most recently, he has worked in the seafood and meat sectors, supplying global manufacturing, wholesale and foodservice customers.

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Silvery Tweed Cereals MD Bob Gladstone said: “Mark is a great fit with our business and brings a wide range of experience across various sectors. His experience of supplying direct to retailers as well as into the supply chain means he understands the challenges our customers face and the solutions they are looking for. We’re very pleased to welcome him to the team to help drive the continued growth of the business.”

Mark said: “I’m excited to be joining such a respected and forward-looking team. My priority will be making sure the day-to-day needs of our customers are met seamlessly, while continually looking at ways of helping them exploit future market opportunities.

“What impressed me most about Silvery Tweed was the approach that the team takes to customer care, product innovation and driving the business forward. With quality of products and service, trust and responsiveness top of their list, it is no surprise that the business is entering its 176th year.”

A leading supplier to the UK breakfast cereal, bread and bakery markets, Silvery Tweed employs more than 90 people, cleaning and processing grain from growers based mostly in the Borders area within a 40-mile radius of its Berwick base.

The company manufactures a variety of cereal products, ranging from the straightforward – flour, cereal flakes, grain and seed blends – to the unusual, with bespoke products such as puffed grains and granola clusters supplied to many of the UK’s top cereal and bakery brands.