New project aims to put town on the map

Celebrity designer Wayne Hemingway has started work on helping Berwick create an image to help shape the future of the town.

Friday, 8th February 2019, 08:05 am
Updated Wednesday, 6th February 2019, 16:11 pm
Team Berwick: Wayne Hemingway, Jack Hemingway, Nadia Speranza and Sophie Gwynne from Hemingway Design. Picture by Jane Coltman

His company, Hemingway Design, has been tasked to carry out work on the town’s branding and image which, it is hoped, will put it on the map.

On a visit to Berwick on Wednesday, where he addressed delegates in the town hall, he said: “What you have here is a gem of a place that the majority of people don’t know about.

“What we have to do is bring out the essence of Berwick, its DNA, and tell the world about it.

“The great thing we have here is that there is so much to be positive about. It’s a lovely place.

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“However, it’s not our job to come in on a white stallion and come up with a logo and a brand and then people will come. It doesn’t work like that.

“We have got to use our experience and work with people in the town. We want people to tell us how they feel about it and come up with something that starts to tell the world what a great place it is to live in or to set up a business in.

“No place can stand still. People have a lot of choices of where they want to bring up their kids, set up their business or to go on holiday. We need to make Berwick stand out.”

The decline of shopping on Marygate has been a concern locally in recent years but Mr Hemingway noted: “The town centre is in a much better state than many others. You may not be happy that it’s not what is was 10 or 15 years ago but, believe me, there are worse.”

The project forms part of the Welcome Visitor Project and is funded by a £304,000 grant from the Government’s Coastal Communities Fund.

The bid was prepared by Berwick’s Coastal Communities Team, which is working in partnership with the town council and other partners from across the town.

Julien Lake, chief executive of Berwick Community Trust and chairman of the Welcome Visitor steering group, said: “This is the start of the process. We have got this opportunity over the next two years to really try and drive Berwick’s positioning as a tourist destination forward.

“The commitment we have made to Government around funding is an economic one. This is about more jobs, securing the jobs we have got, it’s about investment.

“We will be supporting new events and supporting existing events to do more and there will be business support specifically targeted at tourism businesses.

“One of the absolute keys is being able to clearly articulate what Berwick is about. It’s about having a really clear place brand that we understand, that we can all get behind and share with the rest of the world. We think this place branding for Berwick is going to be critical to our success over the next 10 to 15 years in terms of enabling Berwick to really make an impact as a tourist destination.”

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