National recognition for parks campaign

An online campaign that helped share the love of Northumberland's parks has won a national award.

Monday, 19th February 2018, 16:03 pm
Updated Monday, 19th February 2018, 16:12 pm
Castle Vale Park

Northumberland County Council’s campaign from July has been recognised as the best in the UK by national environmental campaign charity Keep Britain Tidy.

The Love Parks Award recognises an outstanding event or campaign that ran during Love Parks Week 2017, and Northumberland was awarded the top prize at Keep Britain Tidy’s annual Network Awards.

Coronation Park, in Berwick.

The Love Parks initiative aims to ensure that residents and visitors use local parks and protect the green spaces.

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Northumberland County Council ran a social media campaign to promote how great Northumberland’s parks are and to highlight why residents and visitors love their local parks.

Coun Glen Sanderson, cabinet member for environment and local services, said: “We are absolutely delighted to have won this national award.

“People tell us on a daily basis how much they enjoy parks and green spaces across the county, and it was extremely good to be able to highlight so many of those reasons through this campaign.

Castle Vale Park, in Berwick.

“I would like to sincerely thank all the residents and visitors who took the time to take part.

“It is a great credit to our parks and local services staff who maintain our beautiful Green Flag parks to such a high standard and who have worked closely with our communications team to run a hugely successful campaign.”

At the award ceremony Keep Britain Tidy’s chief executive Allison Ogden-Newton said: “Each year, our award winners show just what is possible when people have the passion and commitment to make a difference to the environment on our doorstep.

“This year is no exception and I would like to congratulate them and thank them all for their incredible work.”

Coronation Park, in Berwick.

During the Northumberland campaign photos and videos were posted on social media each day, building a colourful campaign that demonstrated the fantastic features of the 12 parks across the county that are managed by the county council.

Castle Vale Park, in Berwick.