MP backs drink-drive campaign
Berwick MP Anne-Marie Trevelyan joined Mika HÃ¤kkinen, former McLaren F1 driver and Johnnie Walker's Global Responsible Drinking Ambassador, to encourage people to Join the Pact with Johnnie Walker to never drink and drive.
Join the Pact is a global responsible drinking programme run by Johnnie Walker owner Diageo since 2008 that encourages people to make a commitment to never drink and drive.
Johnnie Walker is asking people to make their commitment through using the hashtag #JOINTHEPACT on social media.
Anne-Marie said: “If you drink and drive it puts the lives of others at risk, whether they are drivers, pedestrians or passengers in their own car. I urge everyone in north Northumberland to Join the Pact to never drink and drive and keep themselves, our communities and their loved ones’ safe this festive season.”
Diageo has secured over 5 million pledges never to drink and drive through its global programme Johnnie Walker #JoinThePact, beating its target a year ahead of its goal. Today Diageo also announces a tenfold increase in its next target, aiming to secure 50 million pledges by 2025 – with 2 million pledges already secured towards this goal thanks to recent activity in India.
In the last 50 years, road casualties caused by drink driving have fallen dramatically, but in 2014, there were still 240 deaths due to drink driving – accounting for 14% of all road fatalities. By drinking and driving, you risk your life, those of your passengers and others on the road.
Johnnie Walker is committed to responsible drinking, which is why they created JOIN THE PACT and placed it at the heart of their Formula 1 sponsorship for over 10 years.