Knitter creates Hogmanay kilt for Aldi fund-raiser

Allanton knitter Joyce Luby has knitted Hogmanay kilts for Kevin the Carrot to help raise funds for Aldi's charity partner, Teenage Cancer Trust.

Friday, 29th December 2017, 8:03 am
Joyce Luby with Kevin the Carrot.

The star of Aldi’s Christmas campaign has been ‘kilted’ out in made-to-measure Scottish attire courtesy of Joyce and other Scottish Women’s Institutes (SWI) members from across the country.

Following the unprecedented demand for Kevin the Carrot plush toys – which sold out within a day – Aldi shoppers now have a chance to win a Kilted Kevin while raising funds for Teenage Cancer Trust. To donate £3 to Teenage Cancer Trust and be entered into a competition to win a Kilted Kevin, shoppers should text ALDI followed by the name of Kevin the Carrot’s girlfriend to 70300 by midnight on January 4.

Graham Nicolson, group buying director at Aldi in Scotland, which includes the Berwick branch, said: “We wanted to delight our customers with one final surprise, working with the wonderful ladies of the SWI who lent their time and fantastic skills to ensuring Kevin celebrates Hogmanay in true Scottish style.”

Linda Retson, chairman of Scottish Women’s Institutes said: “It’s great to bring the talents of our members to a new audience.”

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Proceeds raised from the ‘Kilted Kevins’ Text To Win competition will contribute to Aldi’s continuous fundraising efforts for the Teenage Cancer Trust as they work towards a target of £5 million raised over the next five years.

All £3 donations made by texting ALDI followed by the name of Kevin the Carrot’s girlfriend to 70300 between now and midnight on Thursday 4th January will be entered into a prize draw to win a Kilted Kevin the Carrot with funds raised donated to the Teenage Cancer Trust. Full terms and conditions are available on