Hemingway team to unveil initial findings to public

A public meeting has been arranged to present the findings of a survey which asked for people’s views on Berwick.

By Ian Smith
Thursday, 21 March, 2019, 07:48
Team Berwick: Wayne Hemingway, Jack Hemingway, Nadia Speranza and Sophie Gwynne from Hemingway Design. Picture by Jane Coltman

There have been more than 1,250 responses to the survey, created by Hemingway Design as part of its place branding project – many using the #Bariberwick hashtag.

Celebrity designer Wayne Hemingway and his team will present those findings to the public on Tuesday, March 26, at Berwick town hall from 2pm to 4pm.

The public invitation states: ‘Built on the enthusiasm of our first meeting, the survey has been widely shared and has elicited more than 1,250 responses from all ages.

‘It’s the clearest snapshot of how the town sees itself and what it hopes to become that’s ever been created.

‘Share the conversation with the HemingwayDesign team as they start to unravel the emerging new narrative and brand for Berwick.’

Hemingway Design will also have meetings with Berwick Town Council, representatives of the community and voluntary sector and Berwick Chamber of Trade.

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On his first official visit last month, Mr Hemingway told delegates: “What you have here is a gem of a place that the majority of people don’t know about. What we have to do is bring out the essence of Berwick, its DNA, and tell the world about it.

“The great thing we have here is that there is so much to be positive about. It’s a lovely place.

“However, it’s not our job to come in on a white stallion and come up with a logo and a brand and then people will come. It doesn’t work like that.

“We have got to use our experience and work with people in the town. We want people to tell us how they feel about it and come up with something that starts to tell the world what a great place it is to live in or to set up a business in.”

The work forms part of the Welcome Visitor Project, funded by a £304,000 grant from the Government’s Coastal Communities Fund.