Duchess of Northumberland backs mental health campaign

The Duchess of Northumberland has backed an NHS campaign encouraging people of the north east to show they are ready to support those facing mental health difficulties.

Saturday, 19th November 2016, 7:31 am
The Duchess of Northumberland has backed an NHS campaign encouraging people of the North-east to show they are ready to support those facing mental health difficulties.

#PeopleNotPlasters was launched by Northumberland, Tyne and Wear (NTW) NHS Foundation Trust to coincide with World Mental Health Day last month.

Since then, the social media campaign has seen NTW staff, the people it serves, their loved ones and other organisations show the wealth of faces willing to step up to the plate and offer support to whoever needs it.

Her Grace is the latest to throw her weight behind the campaign, following backing from Northumbria Police and Queen Elizabeth Hospital Gateshead.

The Duchess said: “#PeopleNotPlasters is an inspiring campaign, showing the North East just how many of us are willing to stand shoulder-to-shoulder with people needing mental health and emotional support.

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“We can all play a role in reducing the stigma that can wrongly surrounds mental health conditions. One in four of us will have difficulty with our mental health at some point. The more of us who are willing to lend an ear, the better.

“We’re full of tight-knit communities here in Northumberland and it’s so important we don’t feel afraid of stepping in to help our friends and neighbours if they need it.”

Caroline Wild, deputy director at NTW, said: “Many people can feel nervous about reaching out for help with their mental health, but we would always encourage them to ask for support if they feel they need it.

“The #PeopleNotPlasters campaign shows the normal, everyday people who are willing to provide that care and compassion, be they NHS staff, those in other services, or friends and family. It’s great to have the Duchess of Northumberland backing this.

“Whoever you are, you can play your part to help people facing these issues. Showing kindness and empathy, being compassionate, listening to another person’s worries and concerns, and supporting them, can all prevent mental health difficulties from escalating.”