Digital boards listing criteria introduced

Listings on Berwick's digital information boards will have to meet set criteria from now on.

Monday, 14th January 2019, 9:55 am
Updated Monday, 14th January 2019, 10:23 am
A digital information board in Marygate in Berwick.

The listings will have to: Fall within the Berwick Town Council area; should be of interest to Berwick residents; should not endorse a political viewpoint or event; and there should be no advertisements of commercial products or services.

The criteria, approved by Berwick Town Council on Monday, have also been discussed with tourist information officer Louise Dixon and the Coastal Community Team.

Town clerk Gareth Davies said the main difficulty he could foresee was for commercial enterprises such as Berwick Rangers, which will no longer be allowed to advertise its home fixtures on the boards.

Mr Davies, speaking at the people and communities committee, said: “It’s a difficulty but if you let them advertise, then why would you refuse adverts for any other commercial enterprise? I can’t see any way round it without being accused of subsidising a commercial enterprise.”

Coun Karin Graham agreed: “I think we need to keep to the strict criteria.”

Mr Davies, who has voiced misgivings about the boards in the past, added: “They are not the most successful advertising media. If they were telling people which car park is full or which one has spaces, they would be priceless.”