County youth service creates national child sexual exploitation campaign

Northumberland Youth Service have generated a campaign aimed at young people to help raise awareness, improve knowledge and give greater understanding of Child Sexual Exploitation.

Thursday, 2nd March 2017, 9:03 am
Updated Friday, 24th March 2017, 9:51 am
The poster designed to raise awareness of child sex exploitation.

Following on from the previously successful Pass It On campaign, a group of 12 young people from across Northumberland were tasked to create a range of resources aimed at fellow young people to provide greater understanding about how to recognise child sexual exploitation.

Developed as a partnership throughout Northumberland County Council, the #ItCouldHappenToMe campaign has been developed to include; posters, wallet cards, wristbands, leaflets and online resources, all providing information about recognising child exploitation and what to do if you think it is happening to you or someone you know.

The campaign has been developed by a group of young people, aimed at young people, to help them understand that child exploitation can happen to anyone with tools to help recognise the difference between a healthy or unhealthy relationship along with providing information about what to do if you need further advice or help.

With funding support from NHS England, there will be enough printed materials to reach each young person in Northumberland. Distributed in schools throughout Northumberland, the materials will also feature as part of a nation wide scheme along with being available in a range of services for young people to access, such as, schools, youth centres, GP’s, health centres, colleges, police stations and more.

Paula Mead, independent chairman of the Local Safeguarding Children’s Board, said: ‘The support programme developed by this group of young people is fantastic, they have developed tools that are readily accessible for young people to help push the message that child sexual exploitation can happen to anyone. They worked closely on artwork and messaging and have created an excellent campaign that talks directly to young people.’

Cllr Robert Arckless, cabinet member for children’s services added: ‘The previous Pass It On campaign was very successful at delivering the message that a young person’s safety is everybody’s responsibility and we hoping for the same level of success with this new #ItCouldHappenToMe campaign through raising awareness and providing young people with the tools to identify imbalanced relationships.’

To view the resources visit

For any further information about Child Sexual Exploitation, contact;

ThinkUknow (CEOP):

In an emergency please call Police: 999