Cost of council hoardings comes in for criticism

A Berwick councillor has accused Northumberland County Council of wasting money on promotional hoardings.

Thursday, 6th October 2016, 9:11 am
Promotional hoarding at the former Kwik Save site

Cllr Gregah Roughead spoke out after a Freedom of Information (FoI) request revealed £52,000 has been spent on the boards.

This includes those on the former Kwik Save site in Berwick which feature council leader Grant Davey and his deputy, Dave Ledger.

Cllr Roughead, Conservative candidate for Berwick West with Ord, said: “No wonder there are residents across the county that have concerns these hoardings are a crude attempt to advertise Grant Davey and his colleagues politically before the upcoming elections.

“This is just another example of how the current county council administration are wasting public money while cutting back on local services.”

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The FoI reveals the total cost of materials for the boards was £38,300, with a further £8,225 on design and £5,850 on labour.

However, the Labour administration has accused the Conservative group of misleading the public.

A spokesperson said: Not only do the signs help safeguard the public during work to massively improve Northumberland’s market towns, at the same time they also assist in meeting the target the council was set of improving its communication with the public – set by an independent review panel in 2013.

“What is more public than a notice on an existing hoarding, especially when it comes at zero cost to Northumberland County Council? The additional branding was paid for by the sub-contractor as per common practice.”