Charity calls on people to get active

A charity is urging people in the North East to get more active.

By The Newsroom
Wednesday, 14 March, 2018, 14:24
The British Heart Foundation is encouraging people in the North East to be more active.

New figures from the British Heart Foundation (BHF) show that the average person spends nearly 32 more hours watching sport than getting active every year.

The BHF has found that residents spend an estimated 140 hours watching and listening to sport each year – the equivalent of 302 million hours across the region – compared to an average of 108 hours a year per person taking part in sporting activities.

And only 21 per cent of the region is running or cycling to work at least once a week, compared to 36 per cent of the workers who watch or listen to sport at least once a week on their commute.

The BHF wants to transform everyone from TV junkies to champions by encouraging people to take on its flagship event, the London to Brighton Bike Ride on June 17, and join the fight against heart disease.

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Elizabeth Tack, event lead for the BHF’s London to Brighton Bike Ride, said: “Our infatuation with sport is clear to see, but breaking a sweat is clearly the less-preferred option, with participation taking a back seat to watching and listening to sport.

“The technology take-over is in full effect so it’s time to ditch the devices and take on our London to Brighton Bike Ride.

“With 330,000 people living with heart and circulatory disease in the North East, every pound you raise will help make a difference to millions.”

To sign up for this year’s London to Brighton Bike Ride, visit