Charities receive an early Christmas present
Three charities, Northumbria Blood Bikes, Daft As A Brush Cancer Patient Care (DAAB) and Cedars Academy, received an enormous Christmas surprise from Primula Cheese.
As part of Primula’s annual Christmas briefing, staff at the cheese factory in Gateshead surprised the local charities, who believed they were pitching their charity message, with a generous donation.
Northumbria Blood Bikes received £15,000 from Primula to help pay for a new bike that will be used daily to provide a service to carry urgent blood or medical supplies to the whole North East.
£25,000 was donated to Daft As A Brush Cancer Patient Care (DAAB). The donation will provide a new ambulance for the DAAB which will be equipped with essential equipment including side steps for ease of entry, a folding wheelchair, SatNav, mobile phone and a tracker system to maximise it utilisation.
Derek Warren at DAAB, said: “It was really unexpected, the money will go towards two buses which is fantastic, this was a great Christmas present and the donation means we are off to a great new year already.”
Cedars Academy which provides learners with more opportunities for work experience placements and programmes that develop their work-related skills received £10,000. The donation will update their fitness suite and make it more accessible for local community groups as well as the 248 pupils that use the facility.
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The money for the donations came from The Kavli Trust, the charitable trust which owns Primula Cheese and which donates profits from sales of Primula and other Kavli products to good causes across the UK and abroad, supporting research, humanitarian and cultural projects which improve people’s lives.
Adele Turnbull, Partnerships Manager at the NSPCC, was also in attendance to collect a cheque of over £12,000 which was raised by Primula from its Cheesy Charity Ball.
In addition, Primula also raised £52,000 for the charity earlier in the year from its limited-edition NSPCC branded tubes.
Adele said: “A lot of people don’t realise what Kavli do, it’s an amazing thing. It’s my job to work with companies and it can be hard sometimes because you have to sell the idea of supporting us in, whereas Primula actually got it, they wanted to make a difference from the start, so it’s been wonderful working with them.”
Kavli UK managing director, Paul Lewney, said: “Charity is at the heart of everything that Primula does and being able to deliver such an incredible Christmas surprise really makes all of the hard work worth it. We have chosen these charities because they will make a real difference to people living in the North East and we hope the donations will help them to continue delivering their invaluable work.”