Change and action needed
I am currently visiting Berwick-upon-Tweed where I have been appalled by the condition of the town.
The apparent level of degeneration, lack of strategy and policy in Berwick is horrifying and disgusting.
Sadly, Berwick-upon-Tweed has lost its soul and sense of place.
The town is losing its assets and equity, which seem to be being allowed to deteriorate.
There appears to be no holistic idea that cohesively integrates all the core ingredients that are necessary to give Berwick the purpose, proposition and differentiator to revitalise the town and give it relevance in virtual, global and local opportunities and challenges.
It seems that there is no vision, commitment, courage or passion to create and implement a revitalisation plan.
What are the councillors thinking? The council seems to have a lack of vision, let alone a ‘big idea’, when its focus should be to rejuvenate this wonderful town. Have politics distracted focus away from where the real core issues are and where the energies, business and work needs to be channelled?
Berwick-upon-Tweed Town Council needs to work towards developing a strategy that will turn the town into a place where people want to live, work, visit and invest.
Berwick needs a passionate, visionary leadership that can change public perception and its reputation, and increase awareness of the qualities that it has to offer. Berwick is a unique place and still one of the best kept secrets in the UK, let alone in the world. Berwick needs to go virtual, as well as global, but retain its uniqueness.
It needs to capitalise on the assets, equity, people, culture and diversity of the town and surrounding area. Culture is what gives us our distinct flavour.
Berwick has huge opportunities to transform itself, but it’s going to take open minds, a change of the guard, business acumen and imagination.
The health, wellbeing, security of the town and community sustainability depend on everyone in Berwick, who hold the fortune of this town in their hands.
As Thomas Edison said: “Vision without execution is hallucination”.
Berwick needs to think holistically in moving forward, looking at its past and present to determine its preferred future. Vision, action, expression and experience need to be considered.
Berwick has a huge opportunity to tap into the youth of the town. The kids need to be inspired.
The town has huge international tourism opportunities, but the infrastructure and services aren’t here to support the potential.
It’s a great pity to see Berwick having slipped into a poor state of affairs and I would hope the next time I visit some improvements have been made.
It’s time for change and action.