Chamber keen to put Berwick on tourism map

The latest edition of a souvenir map of Berwick has been printed for the first time by locally-based Martins the Printers.

Saturday, 19th March 2016, 10:56 am
John Haswell, Andrew Hardie and Liz Murray with Berwick Chamber of Trade's tourism map.

The Berwick Chamber of Trade town map is completely paid for by the advertisers, who are all independent businesses and members of the Chamber of Trade.

The map was the brainchild of local historian and businessman Derek Sharman, back in 1997. He thought it would benefit the town to have mini-guide that combined history, tourist information and pictures that showed Berwick’s fascinating architecture and intriguing layout in a more three-dimensional form. Cara Lockhart Smith who produced the now familiar artwork.

The first print run of 30,000 in 1998 was quickly snapped up, so the following year it was doubled to 60,000. Since then the numbers have been steady at 45,000 – ten times the amount of similar maps elsewhere. This year’s print run has been increased again to 50,000.

It is always printed in time for a tourist industry leaflet day at Alnwick, so that it reaches an incredibly wide audience and is full of up-to-date information.

Liz Murray, who helped to update the map, said: “It’s so easy to use – it shows where all the important sites are with a potted history of the town. I give out several every day to help people make the most of their visit. Even if they’re in Berwick only for a few hours, there’s something unique they can do, like walk the walls, pop up to Meg’s Mount for fabulous views or find some really quirky shops and cafés.”

Fantasy Prints has always handled the advertising, artwork and layout but a chance conversation resulted in the opportunity to get it printed locally too.

John Haswell, chamber of trade chairman, said: “Seeing the map rolling off the presses here in Berwick is just another reminder of the wealth of talent, diversity and professionalism that this town has to offer.”