Campaign aims to combat loneliness over festive period

A North East NHS Trust is launching a winter campaign to raise awareness of loneliness, stress and anxiety.

Monday, 10th December 2018, 12:54 pm
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Northumberland, Tyne and Wear NHS Foundation Trust (NTW), a provider of mental health and disability services, is aiming to reach young men who might not otherwise be aware of where they can go for help.

The Trust wants to spread the word to everyone that no matter how negative a situation may seem, help is at hand.

The Trust is sending information leaflets and posters to locations across the North East, including GP surgeries, libraries, universities, job centres and sports clubs.

In the UK, men remain three times more likely to take their own lives than women and, in 2017, there were 6,213 suicides in the UK and Republic of Ireland.

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The North East is the region with the highest suicide rate in the UK.

Karen O’Rourke, NTW’s Patient Information Manager said: “Christmas and New Year can be one of the most fun times of year but for many this can also be a lonely, stressful or worrying time. We want to send the message that people don’t have to feel like this, and that we hope that our publicity campaign will make it easier for people to seek out the help and support which is available.”

Organisations interested in taking part in the campaign can email to request a free Winter Wellness campaign pack.

NTW also has a range of self-help guides that are available online in a range of formats, including British Sign Language. The guides are available online at, or can be requested in a range of printed formats by calling the Patient Information Centre on 0191 246 7288 or emailing

People in the North East who are in distress and need help can get in touch with NTW’s Initial Response services which are open for anyone to call, 24 hours a day.

People in Northumberland can call 0303 123 1146.

If you or another person have been harmed or are at immediate risk you may require an emergency response – call 999.