Call for better food labelling

Veganism is becoming increasingly popular, with more than 500,000 people having gone vegan in the UK, according to a recent poll.

Wednesday, 17th August 2016, 8:00 am

Yet despite this growing popularity, most supermarkets fail to label food that is suitable for vegans, forcing us to laboriously check ingredient lists to find out which products are suitable.

That is why Animal Aid has launched the Mark It Vegan campaign.

This is calling on all supermarkets that don’t already do so to label their vegan-friendly, own-brand products in much the same way that they already do for vegetarian goods.

In just one week some 5,000 people have signed our online petition, and support for the campaign continues to grow.

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If there are any readers who would also like to see all vegan food suitably labelled in supermarkets, they can sign the petition at

They can also request campaign postcards to send to each supermarket by calling us on 01732 364546 ext 223.

Ben Martin

Animal Aid