Businesses discover marketing campaign

Businesses in North Northumberland were invited to a special event in Alnwick last week to find out more about a campaign to promote the county.

By The Newsroom
Wednesday, 27 March, 2019, 08:38
Coun Cath Homer, cabinet member for Culture, Arts, Leisure and Tourism at the Discover our Land roadshow in Alnwick.

The event was part of a series of roadshows held to encourage businesses to back the Discover our Land campaign, being led by Northumberland County Council.

Discover our Land aims to promote Northumberland as a great place to live, work, visit and invest by sharing the fantastic stories of those who are doing just that.

The roadshow event showed businesses how they could get involved and what the benefits of being part of the campaign would be.

Businesses were asked to become campaign ambassadors and show their support by helping to spread the word about what Northumberland can offer. In return they can be part of the campaign’s advertising and PR and marketing campaigns.

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Coun Cath Homer, cabinet member for culture, arts, leisure and tourism at the county council, said: “Those who are already living and working in Northumberland know the attributes of our county from our welcoming communities to our stunning lansdscapes and natural assets to our investment ready locations. But now it’s time for us to come together as a collective voice to spread the word far and wide.

“Discover our Land will do this by sharing the stories of our people, our businesses and our communities and we would urge all businesses big and small to show their support. These roadshow events will help show businesses the importance of being part of this exciting campaign.”

Several businesses have already signed up to the campaign including Tharsus; Hepple Gin and Bamburgh Castle.

To find out more about the campaign and how to get involved, go to www.discoverourland.co.uk