Borders events venue gets a rebrand

The leading events venue in the Scottish Borders, the Border Union Showground in Kelso, is to get a new name as part of a drive to attract additional business into the region.

By Ian Smith
Tuesday, 05 March, 2019, 13:18
Mags Clark (Executive Director) left, Neil Thomson (Chairman) and Charlotte Newton (Sales and Events Planner) from the Border Union Agricultural Society unveil the new Borders Events Centre brand.

The venue, owned and run by the Border Union Agricultural Society (BUAS) will now be known as the Borders Events Centre (BEC) as part of a long-term plan by the Society to take further advantage of the potential provided by the UK’s £42.3billion event industry.

Border Union Agricultural Society chairman, Neil Thomson, said: “The UK events industry is booming, with today’s consumers seeking out exciting experiences to enrich their leisure time and companies searching for creative and engaging ways to connect with current and potential customers. Recent figures indicate that 35% of the UK visitor economy is accounted for by events, so we see a huge opportunity here.”

The venue comprises a multi-purpose event space, Springwood Pavilion, set in 40 acres of beautifully maintained parkland, providing a picturesque backdrop for a range of indoor and outdoor events

Currently best known for hosting large-scale agricultural events including the Border Union Show and the Border Union Kelso Ram Sales, the venue also hosts numerous additional events including the Borders Art Fair, vehicle rallies, award-ceremonies, balls, conferences, weddings, fairs, exhibitions, product launches and the Society’s Championship Dog Show. The BUAS is keen to build on this success to attract further consumer and corporate events to the Borders, providing valuable additional trade for shops, cafes, restaurants and accommodation providers in the region.

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A new brand and dedicated website for the Borders Events Centre have been created, with a vibrant, modern and engaging look and messaging that showcases the venue’s suitability for a wide variety of different events. New event management computer systems and high-speed fibre connectivity have been introduced and a new Sales and Events Planner role has been created with event specialist, Charlotte Newton, appointed to drive sales. The site’s Springwood Pavilion will undergo an upgrade in the coming weeks, with additional improvements also planned on-site, subject to successful funding applications.

Mags Clark, Executive Director, Border Union Agricultural Society, said; “The rebranding of our Scottish Borders home demonstrates our confidence in our fabulous location and the facilities we provide and will help us to show that we’re not just a venue for agricultural events. We have acres of beautiful parkland and a highly flexible event space that’s just an hour’s drive from Edinburgh and 90 minutes from Newcastle and Carlisle and we believe we can compete with the very best Scotland has to offer.”

In addition to a picturesque, rural location just a five-minute walk from the historic cobbled market town of Kelso, the Borders Events Centre’s facilities include a 1,000 sqm multi-purpose pavilion that can be divided for smaller events or break-out groups.

It has excellent WiFi connections, houses a professional kitchen and can host 1,000 people seated theatre-style, 500 banquet-style and receptions for up to 650 guests. High ceilings and roller doors allow for large vehicle and equipment product launches. Externally, the site boasts a tarmac road system, ample parking plus camping and caravan facilities and shower and loo blocks. The venue also offers customer support through an experienced event team.