Borders Buses calls for residents to ditch the car
A campaign encouraging more people to ditch the car and jump on the bus has been announced by Borders Buses.
To attract more bus usage, the company has launched a £5 promotional day ticket until November 26.
The Borderless Day will offer unlimited travel across the full Borders Buses network, which includes north Northumberland, the Scottish Borders, Lothian and Cumbria.
A social media campaign will also highlight the many health, money-saving and environmental benefits to using the bus.
Lee Young, operations manager at Borders Buses, Galashiels, said: “From getting young people to school and college, taking people to work, shopping, medical appointments to visiting friends the bus provides an important link in our communities, town and cities.
“The Borderless Day ticket represents real value for money and we hope this, alongside the many benefits of bus use, will increase the number of people opting to use the bus instead of cars.”
To further boost bus travel, the bus company has teamed up with Scottish Borders Council (SBC) to encourage visitors, residents and council staff to try the bus.
Coun Gordon Edgar, SBC’s executive member for roads and infrastructure, said: “The council is pleased to be supporting this excellent initiative to encourage people to use the bus.”
He added: “There has already been very good feedback to the Borderless Ticket offer via social media and I would encourage people who do not normally use the bus to jump on a service during this campaign, whether for work purposes or a day out.
“It is not only value for money to use the bus, but could significantly reduce the number of vehicles on the roads, help to reduce pollution and improve public health.
“Borders Buses have shown a real commitment to improving the service in the region, carrying out consultation events in order to listen the public, and this is another exciting idea which I hope will see more people using local bus services.”
Lee added: “We’re delighted Scottish Borders Council has shown such great support in our campaign and hope more council staff choose the bus for traveling for work and leisure.
“With an increase in car ownership more people are taking to the roads. This can be a stressful time, especially at peak times and where car parking spaces are limited. If more people travelled by bus there would be less congestion on the roads and a better flow of traffic in the areas we serve.”
For further info visit www.borderdbuses.co.uk