Border Embroideries meets higher demand
Greenlaw-based Borders Embroideries provides uniforms to more than 1,300 schools across the UK and this month it introduced a new interactive website for orders.
The new website for schoolwear went live last week and it includes a special trade log-in section for all schools to order through, an easy ‘find your school’ search bar facility and a larger range of products including guides, scouts, dancewear and stationery.
There are already plans for similar websites for the company’s team and workwear products as well.
The family-based business has come a long way since starting in the Berwickshire village in 1989 with a single head embroidery machine.
It now has more than 100 machines, the purpose-built premises have been extended three times since 2000 and they have built up a network of shops across Scotland.
Border Embroideries is now one of the UK’s largest specialists in school uniforms, sports and leisurewear embroidery and print specialists.
Berwick Academy is among the school badges it embroiders.
“To keep up with the welcomed demand in all areas of the business, a substantial rebranding project has seen the launch of BE Schoolwear, BE Teamwear and BE Workwear,” explained Ross Smillie.
“With the focus now on three individual segments, it has allowed for a more specific marketing approach, while still providing the same first-class products and services to our customers.
“This is all made possible with a work force that totals 136 employees during peak periods.
“The new website, www.beschoolwear.co.uk, launched mid-June and we have already seen a significant increase of online sales.”
A recent development for Border Embroideries is a new fashion range – BE Bonita for girls.
The hand-picked collection created by Spanish designers includes garments from brands such as Dolce Petit, Mimando a Mario and Manolita available throughout all BE Schoolwear stores and through Facebook by direct message on the BE Bonita by BE Schoolwear page.