Visitors to the tourist hotspots of Bamburgh and Holy Island should be encouraged to travel a little further north to Berwick.
That’s the view of Councillor Gavin Jones who believes Berwick is missing out on thousands of visitors to north Northumberland.
He has told Berwick Town Council that he hopes to get some Berwick-themed promotional material in place.
“I’ve met with the Holy Island Partnership to try to get some signs about Berwick in the car park there and I hope to do something similar in Bamburgh.
“Around three-quarters of a million people visit these places every year but they are not coming up the road to Berwick. I would hope that some form of advertising for the town would help.”
Berwick tourism forum is also hoping to put up promotional signs at the railway station in a £6,400 project funded by Portas money.
Councillor Jim Smith has also welcomed efforts to improve signage into Berwick from the A1. Berwick Chamber of Trade has been in talks with Northumberland County Council to get Berwick signposted from the Scremerston and Etal Road roundabouts.
“I’ve been asking for improved signage for years so I wish the Chamber luck with that,” said Coun Smith.