A new Lowry exhibition is already giving Berwick’s tourism economy a boost with more than 600 visitors attending its opening weekend.
It is anticipated the exhibition, being staged at the Granary Gallery until September 21, will continue to attract visitors in their droves.
Berwick tourist information centre has seen a surge in enquiries as people become more aware of Lowry’s connection with the town.
Since Easter there has been a 14% increase in visitor enquiries and, although the number relating specifically to Lowry is not recorded, staff are finding that visitors have a lot more knowledge of Lowry, the exhibition and the existing trail.
The news will be heartening for Berwick Town Council which came in for criticism from some quarters for permitting Portas funding to be used to market the event.
Mayor Isabel Hunter said: “This is really good news for Berwick. I know a huge amount of work went into putting this excellent exhibition together.
“If such high visitor numbers are maintained across the summer, a whole range of local businesses should benefit from the extra spend. This shows just what can be achieved when local organisations work together.”
The exhibition has been organised by Berwick Visual Arts which has managed to track down 24 original paintings by the iconic artist, a frequent visitor in the 1930s.
James Lowther, head of Berwick Visual Arts, said: “Lowry has such strong connections with Berwick that it felt like a natural exhibition for us to do and I’m confident it will be our most popular to date.
“I’m hoping it will capture the imagination of residents but also bring in plenty of visitors to the town as well.”