Four people were rescued by Seahouses lifeboat on Sunday after being swept out to sea.
The quartet, two adults and two children believed to be on holiday from the Sheffield area, were heard shouting for help off the beach between Seahouses and Beadnell near Annstead Farm.
It was the same location at the incident last Wednesday when four youngsters and an adult were rescued.
On arrival at the location one youngster was pulled to safety by the inshore lifeboat, another by a passing inflatable boat, and passed on the all weather Lifeboat, which also picked up the fourth person.
Once it was confirmed that all persons were accounted for, the lifeboat brought all four to Seahouses harbour, where they were placed in the station Landrover and taken to the boathouse.
They were treated by the lifeboat crew warmed using blankets, and given hot drinks. All four were deeply shocked, very cold, and some had swallowed sea water. An ambulance and first responder attended and after a thorough check by paramedics, all four were released without need for hospitalisation.
For a second time in a few days, persons had been caught by a rip current and carried out into deeper colder water, which was quite choppy at this location. An adult female in a kayak had attempted to assist them and had also to be rescued.
Seahouses Lifeboat operations manager Ian Clayton said, “It is disturbing that twice within a few days, people have found themselves in serious difficulty, having been carried out by rip tides. Fortunately the lifeboats got to them quickly, and they were brought ashore safely.
“The incident further underlines the RNLI’s current safety campaign to ‘Respect the Water’. We are all once more relieved that none seem to have suffered any lasting effects from their disturbing experience. I would urge anyone witnessing such an incident to call 999 immediately and ask for the coastguard, as time can be critical in such rescues.”