Parish councillors have been showing their LOVE for Northumberland by tidying up stretches of the A698 between Cornhill and Donaldson’s Lodge.
It is a continuation of the project which began last week when Cornhill Parish Council teamed up with volunteers from Coldstream to pick up roadside rubbish along the A697.
Northumberland County Council’s LOVE Northumberland initiative and Keep Britain Tidy have also turned their attention and efforts to highways as part of the campaign to tidy up the whole county.
Litter on highways is a serious problem and is particularly difficult to clear away due to the dangers of fast-moving traffic. The litter picking team will be working with a mobile traffic management team to improve safety conditions during the work.
The main concern of the council is that this litter is from drivers of commercial vehicles and skips that are not securing their loads properly, wagon drivers failing to safely secure their loads and commercial waste bin duty of care management.
Councillor Ian Swithenbank, policy board member for streetcare and environment, said: “As well as drivers throwing litter out of moving cars we are concerned about commercial vehicle drivers who don’t take the correct precautions to ensure their load is properly secured.
“We will take enforcement action on perpetrators. We have officers out in unmarked vehicles with filming equipment to catch those who leave litter on the roads, and those we catch will be fined or even prosecuted.”
For more information about how to get involved with LOVE Northumberland or visit www.northumberland.gov.uk/LOVE