A series of one day familiarisation trips are on offer to help businesses who come into contact with tourists to expand their knowledge of the county.
The trips costs just £10 and are aimed at anyone linked to the tourism and leisure industry from attractions and accommodation providers to shopkeepers, taxi drivers or restaurant staff.
Their ultimate aim is to enhance the visitor’s experience while in Northumberland, encourage them to spend more quality time in the county and hopefully make repeat visits.
The initiative is part of the Know your Northumberland programme of courses – a partnership project between Northumberland County Council and Northumberland College.
The accredited courses focus on learning about what’s on in the county as well as the stories, traditions and culture.
They will cover seven different areas:
• South East Northumberland - 26th February
• Morpeth, Kirkley, Belsay and Wallington - 4th March
• Alnwick, Rothbury, Warkworth, Amble - 11th March
• North Coastal strip including Berwick - 25th March
• Kielder, Bellingham and Otterburn - 3rd April
• Tyne Valley and Hadrian’s Wall Corridor - 29th April
• North Pennines - 8th May
• Cheviots and uplands, including Wooler - 20th May
The course programme is running from 26 February to Tuesday 20 May. Places are limited and can be booked on a first come, first served basis by phoning Hexham Tourist Information Centre on 01670 620450.
Councillor Val Tyler, policy board member for community infrastructure and culture said: “Northumberland is a very large county with a huge amount of things to see and do.
“By offering these trips we are hoping to create a team of ambassadors for the county and help visitors get the most out of their stay.”
Other courses running as part of the scheme include learning about social media and learning how to cook the Northumbrian way.
At the end of the course participants will receive a certificate. Anyone taking up any future courses under the Know Your Northumberland Scheme will receive further awards and certificates which could culminate in a gold award, Know your Northumberland diploma and recognition as an ambassador for Northumberland.
Places can be booked through Sarah Davidson by emailing here on Sarah.Davidson@northumberland.gov.uk or phoning 07771 61539. More information can be found by visiting the Northumberland Tourism website at www.northumberlandtourism.org.uk.