Age UK Northumberland launches new strategy on care for the over fifties
AGE UK Northumberland has launched a new three year strategy, with the aim of continuing to provide a wide range of flexible, safe and quality services, in addition to community based charitable activity for the over 50s.
With an aging population, particularly in places like Beriwck, acting chief executive Katherine Shearer hopes the paper will position Age UK Northumberland as a key and trusted partner in improving outcomes for the older people of the county.
Katherine, who has worked at Age UK Northumberland for the last five years, has recently stepped into the position of acting chief executive.
She said: “We are determined to deliver our vision by supporting older people in their quest to have a fulfilling life.
“We will give people in our communities an effective voice, allow them to realise their potential, maximise the choices they have, and address the challenges over 50s face.
“This new strategy lays out clearly what we intend to achieve and how we intend to do it.”
Approved by the board of trustees, the new strategy is deemed necessary for the charity as it faces challenges due to the knock on effect of the downturned UK economy.
Priorities include the improvement of the organisations’ performance in securing funding from charitable foundations and managing and utilising all resources to maximize the effectiveness of the services provided. Up to seven percent in growth of funded activity is targeted, equating to over £350,000, which will have a direct impact on the level of investment in direct charitable services Age UK Northumberland makes.
Other main objectives are to ensure Age UK Northumberland is a healthy, user-led organisation able to deliver value for money in everything it does, which involves increasing volunteer and staff satisfaction by developing an effective and efficient team, being recognised as a key and trusted influence on policy and practice, and seen as a representative of older people in the county.
“The targets are challenging but achievable, and it is a fabulous starting point to enter 2013 with,” Katherine said.
“With the excellent team we already have in place I am confident that Age UK Northumberland will not only achieve what we aim for but will go beyond expectation.”
The strategy also promises to develop an agreed social return on investment model for all services. This will focus on identifying and measuring outcomes and evidence to influence policy, practice and service development.
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Weather for Berwick-Upon-Tweed
Monday 20 May 2013
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