Northumberland schools are promoting everyday sustainable transport by encouraging parents and pupils to walk to school at least once a week.
The popular initiative ‘Walk on Wednesdays’ has attracted 45 schools with over 9,000 pupils participating.
WoW is a simple programme which can help reduce traffic congestion outside schools while increasing the daily exercise children take.
Councillor Deidre Campbell, policy board member for streetcare and environment said: “Walking is a free and healthy alternative and one we must encourage our children to make use of.
“Walking to school also helps to improve safety as fewer cars used on school runs means reduced traffic around school gates and less congestion on the roads. We all must make a conscious effort to become less dependent on cars which will ultimately help to reduce long term environmental damage caused by carbon dioxide emissions.”
Active travel such as walking, cycling or scooting to school is an excellent way to increase the amount of daily exercise children do and can also have a positive effect on their health and wellbeing.
Every school that registers with WoW will receive a free resource pack and has the chance to win prizes at the end of each term. Bikes, gift vouchers and wristbands are on offer to the pupils who walk every Wednesday.
WoW is part of a wider initiative from Northumberland County Council called Go Smarter Northumberland, helping people to choose a more sustainable way to travel. For more information visit www.northumberland.gov.uk and search ‘go smarter’.