Berwick Food & Beer Festival will be supported by local food manufacturer, Silvery Tweed Cereals.
Event organisers Berwick Slow Food Group hope it will make the seventh staging of the festival from September 13-14 the best yet.
Festival director Helen Henderson said, “We are very pleased that Silvery Tweed Cereals will be joining us this year, it’s very fitting given our region’s rich arable farming heritage that businesses like this are keen to show support for the event and to meet the public to explain more about what they do. Their support is invaluable in helping us to continue to provide a festival each year.”
The sponsorship plays a role in the company’s on-going campaign to maintain its links with the local community and promote its name further afield. It has recently purchased its very own branded tanker to makes its deliveries.
Sales director Michael Mole said: “We felt the time was right for our brand to have greater prominence.”
The family-owned business specialises in premium-quality cereal and seed ingredients and its products are used by many leading industry brands. Throughout its 170 year history, the company has continued to evolve and has been responsible for many industry innovations.
It was the first company to coat cereals, and its state-of-the-art blending plant was the first of its kind in the UK.
Staff will be on hand to explain how they produce ingredients for a variety of well known names in the baking and cereals sector as well as offering some tasting.
Mr Mole added: “With over 170 years in cereal processing we have a proud heritage and an excellent reputation for the quality of our products. Our name is already well-known to the people of Berwick-upon-Tweed and our hope is that by extending our presence nationally, we will increase recognition and profile within the industries we serve.”
Silvery Tweed joins another major local sponsor of the festival, Simpsons Malt, who has also announced that they will sponsor the event again this year.
Berwick takes its name from the old English word for barley and this locally produced malt is still synonymous with the brewing industry today. Consequently it’s the perfect location for showcasing local ales and ciders and the Beer Festival is a major part of the event.
Organised by Simon Vickers, who runs the town’s Barrels Alehouse, the event opens on the afternoon of Friday, September 12.
Visitors will be able to shop at the Producers’ Market, enjoy a range of food and drink in the Beer Marquee and Street Food Area, be inspired by the Demonstration Kitchen and take their pick of entertainment from the Animal Farm, Foodie Films, Competition classes, music and children’s activities.