Berwick’s town team has revealed ambitions to open additional pop-up shops following the early success of its first such venture.
Serendipity opened on Marygate last month and now has 23 artisans - plus a waiting list - eager to sell their goods on the high street.
The pop-up shop, in the former Cancer Research UK unit, is one of the investments made by the town team from its £200,000 Portas fund.
Chris Hardie, town team director, said: “We are delighted with the early success of the shop and this speaks volumes for the quality of the artisans’ work and their dedication and hard work in organising themselves into this successful cooperative venture.
“The town team has ambitions to open additional shops with them taking responsibility for the rent and rates and allowing businesses easy in and out terms so as to encourage them to come into the town centre.
“However, finding property owners and landlords willing to engage in this new model is difficult,” he admitted.
The pop-up shop, renovated in heritage style and colours, has been a bright spot in a struggling time for Marygate in which several shops have closed.
The artisans sell goods ranging from jewellery, crafts and textiles to knitwear, pottery and pictures. It gives them an idea of how they would fare if they had their own shop.
“It brings a totally new type and style of shop to the high street, attracting over 300 shoppers each day,” said Mr Hardie.
“This added diversity to Berwick town centre, especially as Serendipity gains a reputation as ‘a good place to shop’ will bring additional and different shoppers into the town centre, assisting all the other retailers.”
Another plus is that all the products are handmade locally. There are no overseas suppliers or shipping costs or head office charges so the money spent is directly supporting the local economy.