About Time for a fresh idea

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A Berwick businesswoman is calling on the town’s people to retake ownership of the high street with the introduction of an indoor market.

Deyn’s Deli owner Elizabeth Middlemiss plans to open an indoor market in the old Semichem building at the bottom of Marygate.

The new venture, ‘About Time!’, will be home to an exciting community of producers bringing unique, creative and locally sourced products to customers.

Based on the successful ‘Whynot?’ in North Berwick, customers will be able to access locally sourced produce and services under one roof, while producers can have a presence on the high street without the financial and time commitment of having their own shop.

“Our research has shown there is a huge demand for fresh fish, locally grown fresh fruit and vegetables, artisan breads and modern cakes,” Ms Middlemiss said. “We’re trying to put the heart back into the town and do something to revive the high street.”

The one-stop-shop will also offer services like Indian head massage and reflexology. With the venture set out over three floors, there is also room for quality bric-a-brac and vintage clothing. An outside space will accommodate reclamation, plant stands, fresh herbs and hanging baskets.

“We have a number of people interested in taking a pitch so far,” Ms Middlemiss said.

“We’re especially looking for fruit and veg producers. We’re really keen to support those who grow in an allotment, or people who make chutneys or jams, unique products that you can’t get in the supermarket.

“It’s a golden opportunity to have your product or service on the high street at a fair rate.”

The team is applying for Portas funding to help get About Time! up and running.

“It’s all about reclaiming the high street for the people,” Ms Middlemiss said. “I think there is a demand in Berwick for fresh, local produce throughout the week.

“Having seen it in North Berwick there’s no reason why we can’t do it here. We have got to stop talking Berwick down and give people a reason to come into the town.”

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