These have been the recurring themes during 14 weeks of public consultation which included the distribution of a newsletter to 9,500 homes, a series of meetings and open events with community and business groups, an exhibition at the Green Festival and the creation of an interactive web site.
The site has attracted almost 2,000 hits since mid May, with many visitors posting their views.
A summary of these comments can now be seen on the Your Views page at www.berwicksfuture.co.uk
Coun Isabel Hunter, chairwoman of the Berwick's Future Steering Group, said: "It is encouraging that so many people have engaged in the process and we want more to do so over the next few weeks.
"From the outset, we've encouraged community input. We want to hear local views and so Berwick's Future features again in the next edition of the council's Bear Facts magazine."
The traffic issue is being addressed through a further detailed analysis of both vehicle and pedestrian movement in the town which will be carried out during the busiest summer weeks.
The firm of consultants appointed - Colin Buchanan - will assess the likely patterns of movement and demand for parking and develop a strategy that will support the sustainable economic growth of the town and its rural hinterland.
Due to be completed during October, the study has three stages and there will be an opportunity for local businesses and residents to feed into the first two parts.
An action plan will contain short, medium and long term measures designed to complement the Berwick's Future regeneration strategy.
Improving education opportunities, creating or attracting more professional jobs and increasing wages are all core aims of the regeneration strategy, developed by planning experts Urban Initiatives.
It can also be seen at www.berwicksfuture.co.uk or obtained on disc from the Berwick Community Trust at the William Elder Building.
To assist in achieving these objectives, a thorough review of the vocational skills provision in Berwick is underway. The aim is to create a skills centre for learners of all ages and work is under way to develop the curriculum offered, funding solutions and determine the type of space that will be needed.
Maximising the world class heritage in and around the town is also key to the plan which aims to create, during the next 20 years, a more competitive, distinctive and well-connected borough that is enterprising, ambitious and inclusive.
Since 2005, English Heritage experts have been evaluating Berwick's unique heritage and this research will form the basis of a book celebrating the town's historic architecture.
Tourism rooted in Berwick's history will play an essential part in the future prosperity of the town and the research provides a framework for planning which will best fulfil this potential.
English Heritage has also encouraged Berwick residents to research their internationally important home and has fostered and supported the local building recording group.
The approach recommended in the regeneration strategy is to create an urban core, focusing on the unique character areas of the walled town centre, Spittal and Tweedmouth.
Ten key sites have been earmarked for possible redevelopment. These are Walkergate, The Parade Ground, The Barracks, Marygate, The Maltings, Drivers Lane, The Quayside, Dock Road, Sandstell Road and Spittal Point.
Comments on these can also be viewed on the website and will influence the priority and approach developed for each in the action plan which is due to be completed by the autumn.
The Berwick Steering Group partners are: Berwick Borough Council, Berwick Community Trust, Berwick Local Strategic Partnership, English Heritage, Government Office North East, Northumberland County Council, Northumberland Strategic Partnership and One NorthEast.