Cutting hair was in Alex's blood as he followed in the footsteps of his father and grandfather before him.
His grandfather took up the profession after returning home from the First World War, in 1919, opening a shop in Bridge Street, and later moving to West Street.
His father then took up the scissors in 1936, opening a shop in Main Street, Tweedmouth, before moving the business to the corner of Main Street and Kiln Hill in 1953, where it has remained ever since.
Speaking on his last day, Alex, 64, told the Advertiser: "When I first started, it cost one and six for a haircut, which is about seven and a half pence now, and now I charge £4.50.
"In my grandfather's day before the Second World War, it took 80 shaves to make a pound, or 40 haircuts, and you had to provide the hot water, lather, brushes and razor for that."
On the changing hair styles over the past 50 years, Alex said: "I never thought I'd see the short back and sides go to the long back and sides like Kevin Keegan used to have, and now you have kids today with no hair at all!
"It's been a long time, but I've really enjoyed it and met some great characters and heard some great stories, some that can be repeated and others that can't!"
Alex is selling the shop and the house above, and plans to spend his retirement fishing, gardening and walking.